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AQUALUMA APPOINTS VICE PRESIDENT FOR SALES & MARKETING FOR THE US  

15 January 2010

Underwater lighting specialists ‘Aqualuma’ have today announced, the appointment of Alexandra Bader as Vice President of Sales & Marketing for the United States.

With a continuing demand for product throughout the United States, Aqualuma has sourt the expertise of Alexandra Bader to manage the growth and key accounts throughout the United States.

Aqualuma President Carl Amor said “much of the growth for Aqualuma in this key American market has come organically and through the work of Fluid Tech one of our strong distributors here.  However, this growth throughout 2009 has certainly been an opportunity to add further support to our key dealers here in the US. Alexandra’s expertise in the American marine industry is well documented and quite frankly she is very excited to be working with the Aqualuma product range, as she truly believes the range is “best in class”.

Aqualuma, has also recently appointed another key distributor in the United States in that of Ocean View Technologies to work in conjunction with Fluid Tech and Alexandra’s role will see her working with both distributors to expand the customer base and promote the existing product and new product to be released in 2010.

With extensive knowledge of marine lighting, Bader had previously setup the American operations of another underwater lighting company. But the opportunity to work with the world leaders in underwater lighting Aqualuma with a truly world class product range was to good to refuse.

Vice President Alexandra Bader commented, “Aqualuma certainly has made me extremely excited. In my previous roles I often found Aqualuma to be very active in the market place with an exceptionally strong product range with so many benefits not found with other underwater lighting companies.  The 3 Year warranty, patented non corrosive polymer housing and upgrade program are just some of the things I feel has given Aqualuma a real edge in the market place here in the US. It is certainly nice to be on the Aqualuma team so I can sell these benefits rather than trying to sell against them!”

With an exciting year ahead for new product releases, Aqualuma’s appointment of Alexandra will certainly assist in promoting these throughout the show circuit and also the existing thru hull product range and trim tab, and docklight products.

 Aqualuma President Carl Amor said “We have always been adamant that Aqualuma is the best product available in underwater lighting, whether it is a 3 series installation on a Searay or a Docklight installed on a boaters home dock we have always exceeded our customers expectations. With Alexandra now actively working in the US we will be able to deliver even greater customer service to our OEM customers and key US distributors to support our market leading product range”.

For more information on Aqualuma go to: www.aqualuma.com or Carl Amor President carl@aqualuma.com or Alex Bader Vice President Sales & Marketing alex@aqualuma.com.au