DEERFIELD BEACH, FLORIDA – The Florida-based US division of Aqualuma® has merged with Tides Marine.
Former Aqualuma US Vice President of Sales and Marketing, Alexandra Bader, has been named President of the new Aqualuma division within Tides Marine.
Since 2004, Aqualuma has perfected the art form of underwater lighting and the company’s LEDs are the lights of choice for many of the world’s leading boat manufacturers. A Tides Marine subsidiary, Tides Marine International, is the European distributor for the Aqualuma product range.
“I’m very excited to be working with Tides Marine,” Alexandra Bader said. “There is a lot of synergy with our respective customer bases and I expect a smooth transition of operations and customer service to be completed very quickly,” she added.
“Alex Bader has built a very strong brand and has solid relationships with most of the leading US boat builders and aftermarket suppliers. Tides will provide service and support to all Aqualuma US customers without interruption,” said Tides Marine CEO, Jeff Strong.
Aqualuma products will continue to be manufactured at Aqualuma‘s state-of-the-art facility in Australia. “The merger of our US division with Tides Marine, with whom we have had a long-standing relationship, is a winning fit for both companies and most importantly, our customers across the USA,” said Aqualuma Director, Grant Amor.