Australia Marine Export Group (AIMEX) at the request of its members organised the Australia Pavilion at the Asia Pacific Maritime exhibition in Singapore last week. APM – a three day bi-annual event is one of Asia’s most established and proven maritime exhibitions, featuring shipbuilding & marine, workboat and offshore segments and is strongly supported by the international maritime community.
The 13th edition of the show showed strong optimism in industry growth with a considerable increase in exhibitor participation and visitors in comparison to 2013. This showed increased confidence in Asia backed up by industry analysts believing that the industry is recovering after the GFC.
During the current economic climate CEO MaryAnne Edwards said; “It was essential for marine businesses to look outside their traditional markets and establish new segments for their product range. Many members had the ability to supply into the commercial and defense sector and have established themselves well in that sector and exhibited at different commercial shows such as Pacific 2014, Sydney and APM 2014, Singapore”.
Jeremy Spear from Spear Green Design commented “I understand all AIMEX exhibitors were happy with the show, whether from direct sales or leads as well as in a supportive role to their local / regional distributors. We are very happy and are confident of achieving business directly attributable to the show, to large Chinese companies as well as strengthening our brand in the region with many suppliers we already use for Asian build projects. There is nothing like face to face contact on a regular and predictable basis. We had several seek us out to organise meetings as they knew we were there, as a result of our prior marketing and communications.”
APM will continue to be a strategic regional platform for business, networking and learning for the industry.
The Australian marine industry has a global reputation for their innovation, skills and experience, and the companies exhibiting at this show were happy with the outcomes achieved.
Alan Steber from Steber International displayed the innovative SSS BLUEBOTTLE (Unmanned Surface Vessel). This USV is unique and turned many heads not only from Clients in SE Asia but from many other countries. Alan’s market research indicated there is a real need in the field of Security and Surveillance by this USV from Government and private companies. The model SSS Blue bottle on display is light weight and easily transportable and appealing to the eye. He felt that enquiries during the 3 day period confirmed the industries needs with an excellent prospect of future orders.
Amongst the Australian companies exhibiting were Muir, Hypac, Maritime Safety Solutions, Spear Green Design, Steber International, Poly Flex Group, HyDrive Engineering, VEEM, Arctic Steel and Airberth Boat Lifts.
The Australian International Marine Export Group (AIMEX) is the peak body for the marine export and superyacht industries. The objective of AIMEX is to develop and promote Australia’s international competitiveness in the marine sector.