Iconic marine brand Line 7 is back in Australia and backing the Australian marine industry

Line 7 new logo jacketIn line with the brand’s recent return to Australian shores, Line 7 Marine is returning to support the Australian International Marine Export Group and marine industry at large through the industry’s annual ASMEX Conference.

‘”Our proud support of the ASMEX Conference and the wider marine community speaks to the fact that we’re back and we’re here to stay” says Line 7 business manger Danielle Lambert.

“The theme of this year’s conference, building a business for the future, resonated deeply with the brand” says Lambert. “After a period of the brand’s management under a licensee, we have brought the Line 7 Marine brand back into our Australian parent company’s stable and recently launched an exciting  new range to pave the way for further growth.”

AIMEX members Muir Windlasses Australia, Superior Jetties and Aurora Global Logistics have already adopted the new range.

“A heritage brand, Line 7 Marine is part of the historic fabric of the vital, energetic Australian marine industry” says managing director of Muir Windlasses Australia and AIMEX board member Matthew Johnston. “At Muir we are all about quality – and we know it when we see it. We’re proud to be wearing Line 7 this year and welcome Line 7 back to Australia.”

ASMEX event staff and Sanctuary Cove International Boat Show event staff will also be seen in the new range come next week.

CEO of AIMEX, Maryanne Edwards, says “AIMEX recognises the quality of the Line 7 brand and is excited to have the brand on board. The history and experience of Line 7 as well as the stylish yet practical range gives us

confidence to choose Line 7”.

‘It is fantastic to see the industry so positive about Line 7’s return” says Duncan Curnow, Line 7’s sales and brand manager, Australia. “This is just the beginning of a great comeback. We have exciting plans for the remainder of 2016 and look forward to being on the backs of the marine industry and sailors around the country once again.”

The brand has also moved to exclusively offer AIMEX members free embroidery on all orders prior to and during the conference. Terms and conditions apply.

With members of the marine industry confirming they will be dressed in Line 7 at the Sanctuary Cove International Boat Show, Riviera Festival of Boating and Fort Lauderdale International Boat Show the brand is duly set to heighten their profile over 2016.

Links

http://www.line7.com.au/

Background information

Line 7 Racing Shot

Established in 1963, Line 7 is proud to have outfitted Australian America’s Cup teams, Australian Kenwood Cup teams, multiple Sydney Hobart Yacht Races, Round the World Yacht Races and the Sydney 2000 Olympics. With a retail concept store on site at the Olympic Games, supplying sponsors and partners with branded Olympic merchandise, the brand has truly graced the backs of the world’s sporting elite.

In terms of the brand’s broader relationship with Australian sporting, as official licensees for the 2003 Rugby World Cup held in Australia, Line 7 dressed referees, officials and sponsors while cheering the country to a close second overall in the tournament.

Please direct stockist and retailer enquiries to Duncan Curnow of Line 7, Duncan.curnow@line7.com.au or +61 401 221 221

For more information or interview requests, please contact Annaleis Shearer of Albatross PR, annaleis@albatrosspr.com or +64 21 770 110