Up against the marketing might of well-known global brands, Waterscape by Superior has been awarded the Good Design Award in the Lifestyle & Sport category at the Good Design Awards ceremony and gala dinner, 29 May 2015 at Darling Harbour.
The Good Design Award is regarded as one of the most coveted awards for design and innovation in the world. Entries must represent excellence in design at every level where judges carefully consider various factors including innovation, quality, functionality, sustainability and above all, world-class design.
Waterscape is the product of a two year R&D program and collaboration between designer, Alexander Lotersztain of Derlot and Superior Jetties CEO, John Hogan.
“Waterscape is the culmination of deep customer insight, vision and design-led engineering,” said Hogan.
“It was our clients who inspired the concept of the glass walls for safety and aesthetics, the ladder, and many of the accessories, including the Waterscape range of rotomoulded furniture.
“This is our first foray into the design realm, which is Alex’s field, so it is extremely satisfying to win.”
Waterscape embodies insightful Australian ingenuity, creative flotation solutions and use of recyclable materials. It provides a myriad of applications for yacht clubs, marina precincts, luxury homes and hotels. Anywhere there is a body of still water, Waterscape will extend the usage and enjoyment of the on-water experience.
“We have designed a place, not just a product,” said Hogan.
“Waterscape is the extension of your home onto your own, exclusive waterfront space. It is a place where friends and family can meet.”
– Marine Buriness